There are several ways one simple lanyard can help businesses grow. Lanyards could even be just a simple string, not even an accessory, to some. But if one would take a closer look, he would learn that he has been underestimating the power of lanyards for too long.
First, it fulfils a company’s thirst for recognition.
In a particular event, say a fair, where companies flock and hope to share their success stories or cause to as many people as possible, a common sight would be employees giving out promotional materials such as leaflets, pins or badges, ballers or bracelets, etc.
Say the audience would wear a company’s pin or read the leaflet during the event, what happens after? Do you think they’ll still use the pin every time they go out? Do you think they’ll be more than happy to share their leaflets to their friends, families, or officemates? This is where the great lanyard comes in. Lanyards could bear the name of the company, its logo, and even contact details.
If the creative department of a lanyard company did an absolutely outstanding job in designing the lanyards, the audience who would receive those during an event would definitely still wear them even after. Moreover, if the beautifully designed lanyard is equipped with a mobile holder and a key ring, they might not remove it anymore. So everywhere they go, they bear the name of the company. Imagine if more people from different areas would do this. The company’s advertisement then didn’t just end during the event.
Second, it provides security for a company’s employers.
What is one thing that is common to all employees of a company? Their Identification Cards (ID). Surely, before entering the building, this will help security guards identify if the person entering is really an employee. Of course, a lanyard is useful in making sure an employee’s ID is not misplaced.
But there is more to lanyards for employees than simply holding their ID’s. Why? ID’s are rather small. One would need to be at least three steps away from a person in order to accurately identify the logo written on an ID.
A lanyard that is customized specifically for the company then saves the day. Of course, this would not be enough to pass through the security guard, but using this, other employees inside or even at the compound, could easily identify from afar if another person, say someone from another department, is safe to talk to.
Besides actual security, lanyards also “secure” employees’ rights to brag about the company they are working for. If one works for a really big and prestigious company, he would have want other people to know about it but he it would appear awkward if he’d go about telling random people about it. An ID then would not be enough to serve this purpose. Because again, one person would not just go about showing everybody his ID. This is where the lanyard becomes handy.
A lanyard, is then no longer just a simple tool for securing IDs, mobile phones and keys together, it is now a symbol of social status. Upon seeing a lanyard everybody knows is specially created for the employees of a grand company, the person’s accomplishment becomes obvious already. There’s no need to brag or to give lengthy explanations about one’s affiliation and accomplishment.
Hence, if employees are secured and they have a way of boosting their self-esteem through the lanyard, businesses would not fear the risk of losing their employees. In a way, these lanyards would even motivate them to go to work every day and do their jobs well.
Lanyards could even be just a simple string but there different variety are given at wholesalelanyards.